Free vs Paid Press Release Distribution
Free press release publishing and paid distribution solve different problems. Free options can put an announcement online; paid services can add broader syndication, targeting, support, reporting or established wire infrastructure.
| Option | Strength | Limitation |
|---|---|---|
| Free publishing | No distribution budget required | Usually limited reach, support and reporting |
| Paid syndication | Broader online publication with predictable workflow | Syndication is not the same as earned coverage |
| Premium wire | Established distribution infrastructure and targeting | Can be expensive, especially with add-ons |
| Direct outreach | Can reach highly relevant journalists | Requires research, pitching and follow-up |
When paying makes sense
Pay when the added distribution, targeting, writing assistance or reporting is valuable to the announcement. Do not pay simply because a package displays a large outlet number.
Prefer a done-for-you press release service?
38 Digital Market offers a press release service through Legiit. Check the live listing for current deliverables, turnaround, package details and price before ordering.
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