Press Release Writing Hub

A press release is easier to distribute when the writing is clear, factual and genuinely news-led. The goal is not to sound impressive; it is to make the announcement easy to understand and verify.

The core structure

1. Headline that states the news
2. Lead paragraph answering the essential who, what, when, where and why
3. Body paragraphs with useful context and specifics
4. Quote that adds perspective
5. Boilerplate describing the organization
6. Media contact information

Write for scanning

Editors and readers should be able to understand the announcement from the headline and opening paragraph. Avoid burying the news beneath company background or marketing claims.