Press Release Distribution by Use Case

Press releases are most useful when there is a concrete development and a defined audience. The distribution strategy should change with the use case.

Common use cases

Announcement	Useful emphasis
Product launch	Availability, customer problem, differentiator and timing
Startup funding	Round details, investor names where approved, intended use of funds
Partnership	What changes for customers or the market
Event	Date, location, audience, speakers and registration
Expansion	New location, capacity, services or market served
Executive appointment	Role, relevant background and mandate

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