Press Release Distribution for Small Businesses

Small businesses usually need clarity and value more than maximum possible reach. The right service should fit the announcement, provide understandable deliverables and stay within a sensible communications budget.

Prioritize these factors

• Simple package pricing
• Writing or editing help when needed
• Distribution appropriate to the business location or industry
• Live-placement reporting
• No confusion between syndication and earned editorial coverage

When a done-for-you package can help

If the business does not have an in-house communications team, a package that combines writing and distribution can reduce the operational work. Verify the seller’s current scope, revision policy, turnaround and placement claims before ordering.