How to Measure Press Release Results

Measure a press release against the objective you set before distribution. The most useful metric may be placements, traffic, journalist interest, branded search, leads or another business outcome.

Useful metrics

Metric	What it tells you
Live placements	Where the release was actually published
Referral traffic	Whether readers clicked through to your site
Branded search	Whether more people searched for the company or product
Journalist responses	Whether outreach created conversations
Independent coverage	Whether editors wrote separate stories
Leads or conversions	Whether the announcement contributed to a business result

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Next: How to Write a Press Release

Write a strong press release with a clear headline, lead, body, quote, boilerplate and media contact section.

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Also useful: Press Release Distribution Guide

Understand press release syndication, newswire distribution, targeting, reporting and how to choose the right service.

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