What Is a Press Release?
A press release is an official written announcement prepared for distribution to media, publishers, stakeholders and the public.
What belongs in a press release?
A release should contain a real development, a clear headline, a concise explanation of what happened, supporting facts, relevant quotes, company background and media contact details.
What a press release is not
It is not automatically an article written by a journalist, and distributing one does not guarantee independent coverage. A release is source material and an announcement; what publishers do with it depends on the distribution relationship and editorial interest.
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Write a strong press release with a clear headline, lead, body, quote, boilerplate and media contact section.
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