Press Release Distribution vs Media Outreach
Press release distribution and media outreach can support the same announcement, but they are different activities.
| Distribution | Media outreach | |
|---|---|---|
| Primary action | Send/publish through a network or wire | Pitch selected journalists directly |
| Scale | Often broad | Usually narrower and targeted |
| Control | You control the release; the provider controls its distribution process | You control the pitch; journalists control whether they respond or cover |
| Best for | Formal announcement visibility and syndication | Trying to earn relevant editorial attention |
Use both when appropriate
A company can publish and distribute the official release while separately pitching a handful of reporters with a tailored angle.
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