Press Release Backlinks Explained
A press release can contain links, but the presence of a link does not automatically make the distribution valuable for SEO.
Three kinds of links to distinguish
- Links in syndicated copies: repeated as part of the release template.
- Publisher links: links a publisher may add or modify when displaying the release.
- Earned editorial links: links from independently written coverage prompted by the news.
Focus on relevance and outcomes
A useful press release can create discovery and a source journalists can reference. That is a healthier objective than purchasing distribution solely to accumulate a backlink count.
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Write a strong press release with a clear headline, lead, body, quote, boilerplate and media contact section.
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