Press Release Format: A Simple Structure

A conventional press release format makes the announcement easy to scan and reduces friction during submission.

Recommended order

1. Release instruction: “For Immediate Release” when appropriate.
2. Headline: the actual news.
3. Optional subheadline: one supporting detail.
4. Dateline and lead: location/date plus the key announcement.
5. Body: details, context and evidence.
6. Quote: relevant perspective.
7. Boilerplate: company background.
8. Media contact: name and contact method.

Formatting principles

Use short paragraphs, descriptive links where allowed, clean punctuation and consistent names. Avoid excessive capitalization, multiple exclamation marks and decorative formatting that may be stripped by distribution systems.