Press Release Headline Examples & Formulas
The best press release headline usually sounds more like a precise news sentence than an advertisement.
Useful headline formulas
- Launch: [Company] Launches [Product] for [Audience]
- Expansion: [Company] Opens [Location] in [City]
- Partnership: [Company] Partners With [Organization] to [Goal]
- Event: [Organization] Announces [Event] for [Date/Location]
- Appointment: [Company] Names [Person] as [Role]
- Research: [Organization] Releases [Report] on [Finding]
Avoid empty adjectives
Words like “revolutionary,” “groundbreaking” and “best-in-class” do not create news. Replace them with the specific feature, result or development you can actually support.
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