Writing

Press Release Template

Use this template as a starting framework, then replace every bracketed element with specific facts about the announcement.

FOR IMMEDIATE RELEASE

[Company] [announces/launches/opens/partners with] [specific development]

[Optional subheadline with one useful supporting detail]

[City, State] — [Date] — [Company] today announced [the central news]. [One sentence explaining why it matters to the intended audience].

[Supporting details, timing, availability, location or evidence.]

“[Quote that adds perspective],” said [Name, Title].

About [Company]
[Two or three factual sentences.]

Media Contact
[Name]
[Email / phone / website]

Before distribution

Remove anything you cannot support. Check spelling, dates, product names, links and quote approval. If the release is being distributed through a service, review its formatting requirements before uploading.

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