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Common Press Release Mistakes
Most press release problems begin before distribution. A large network cannot fix weak news, unsupported claims or an unclear announcement.
Common mistakes
- Burying the announcement beneath company background
- Using exaggerated adjectives instead of facts
- Publishing without a real media contact
- Sending irrelevant pitches to broad journalist lists
- Assuming syndication equals earned editorial coverage
- Judging a service only by outlet count
- Failing to track live placements and business outcomes
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Next: How to Write a Press Release
Write a strong press release with a clear headline, lead, body, quote, boilerplate and media contact section.
Read guide →Also useful: Press Release Distribution Guide
Understand press release syndication, newswire distribution, targeting, reporting and how to choose the right service.
Read guide →