When Should You Send a Press Release?
Send a press release when the announcement is finalized, accurate and timed so the intended audience can act on it.
Timing considerations
For product launches, coordinate distribution with availability. For events, allow enough lead time for calendars and coverage. For partnerships or appointments, make sure all parties have approved the wording and timing.
Do not send merely to fill a calendar
A weaker announcement does not become stronger because a distribution date is approaching. It is better to wait for a real development than to train readers and journalists to ignore routine promotional updates.
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Write a strong press release with a clear headline, lead, body, quote, boilerplate and media contact section.
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